• working design

    or a design that works.

  • A working design

    or a design that works.

    A great design must carry your message.

    Eye Candy. Something that brings the "wow." Something that visually arrests and calls attention and hold it for three seconds or more (the average attention span of people on the net). This is what most people want from their graphic designers. But the thing is, a graphic design's main function is not to "wow" but to tell a story of something that needs to be told.

     

    It could be about the company, its products or services or about a great idea. A graphic designer's job is to help her client tell this --- visually, so that the client's intended audience would stop, listen, respond, support, buy or even appreciate whatever is being said. And this, more than delivering a "wow design" is what I aim to achieve with every job I am engaged in.

    Why work with me?

    I was a Public Relations and Marketing Consultant for close to three decades servicing multinational companies and corporations in the food and food service industry. I write primarily and I wrote hundreds of "stories" (I call them "stories" - the messages my client would like to communicate to their public). I believe myself to be the storyteller tasked to narrate the message in the most engaging manner that I can.

     

    In the process of writing (the trade term is "copy"), there was a slow, steady shift to Graphic Design. I wrote and got involved in the design and publication of the print and digital marketing campaign materials I wrote for. It was a revelation that I can tell the story with more than just words. I started to design. My work has not only seen publication in and outside my home country but consistently received commendations. Every work I have undertaken then was measured (marketing-wise) and each one delivered what it was meant to do.

    One hundred and counting... plus a fresh Portfolio!

    For the last three years of being unshackled from a desk, I have completed 100 design jobs (mostly) for clients from around the globe and have decided to commemorate it by publishing my first work gallery/online portfolio HERE. I've learned so much in the last three years --- closely working with people from different countries and industries. 36 months of nonstop excitement is an understatement. In every work assignment I have undertaken, I aimed not just to deliver what my clients expected from me but worked to exceed them. And I did. Each new work excites me! It means there's a new story that needs to be told visually... and I just love telling stories!

  • 109

    JOBS COMPLETED

    100%

    CLIENT SATISFACTION RATING RECEIVED

    62

    CLIENTS SERVED

    17

    COUNTRIES REACHED

  • Design Services Offered

    All reviews presented can be verified.

    Logo Design and Branding

    Branding & Logo Designs

    Create logo designs that communicate what is important and encapsulate all that is unique about what is offered. Service includes a Branding Guide.

     

    One of the reviews received for this service:

    Mabelle was an amazing find! Her professionalism, attention to detail, creative talent, insight, responsiveness, and most importantly her passion for branding resulted in an impressive logo & brand guideline for our animal hospital. - Stephen, USA

    Homepage Design

    Website Design

    Design websites that can be adapted in popular platforms. Service advantage lies in being able to come up with designs that are visually interesting while enforcing the brand.

     

    One of the reviews received for this service:

    Mabelle was fantastic throughout this project. She is a talented designer and a great communicator. A rarity for many designer’s is ‘understanding’ the brief fully and being able to work alone for some time before getting draft work reviewed. I was very happy indeed with the fantastic graphics and layout Mabelle designed for my company and I will most definitely use her services again.

     

    Indeed, I may have been a pain to work with over a few issues as a few graphics had to be redone for various reasons but Mabelle was very patient and helpful. I have used many freelancers over the years and Mabelle is definitely very good at what she does. I highly recommend her for her professionalism, reliability (she beat my deadline easily) and commitment to your project. - Andy, UK

    Social Media Banner

    Social Media "Branding"

    Design a banner that can be perfectly resized for the most social media sites (Facebook, Instagram, Twitter, Youtube and Google+. One common banner across all social sites presents and enforces your brand presence to your target audience.

     

    One of the reviews received for this service:

    Wonderful job Mabelle. Attention to detail is fabulous. Highly recommended. - Craig, UK

    Postcard

    Print Design and Pre-Press

    Letterheads, business cards, flyers, brochures, multiple-paged reports, annual reports or catalogs. Submitted files are ready for printing strictly conforming to printer's specifications or observing standard pre-press practices.

     

    One of the reviews received for this service:

    Mabelle designs exceptional, beautiful, and effective communications. She delivers work quickly and at the highest quality. We have worked together now on several big tasks and they've all turned out extremely well! It is a pleasure to work with her. - Allison, USA

    Email Design Mailchimp

    Email Marketing Campaigns

    Design emails sent to customers to inform, to invite, to sell or to just say "Hi!". Designs are executed in Mailchimp, Benchmark, or on any popular email platform, including HTML. Currently serving as an "Email Designer" for several companies, designing the monthly mail sent to their subscribers.

     

    One of the reviews received for this service:

    Mabelle is professional, thorough and takes great pride in her work. She works to understand the brand and it comes through in her design. Our project was to create a series of emails with staggered release dates. Each email was a stand alone product but because of Mabelle's creativity she was able to make each email cohesive, and complimentary. I have received so many comments from email subscribers complimenting the outstanding design. And my 'open' rate for each email doubled!!!!!
    Highlights for anyone considering working with Mabelle:
    -She never presents a draft with typos
    -She is organized and professional
    -She does the behind the scenes work before presenting her ideas, or drafts
    -When asked for advice, she offers it with the caveat that the client has the final decision
    She loves her work and is enthusiastic about what she creates

    I highly recommend Mabelle! - Terri, USA

    Book Cover Design

    Digital Books - True ePubs & PDFs

    Design book covers from books set for printing or digital books for downloading. Do book layouts as well as prepare books in "true" ePub or in popular PDF format - all ready for downloading!

     

    One of the reviews received for this service:

    Mabelle did a fantastic job! She is very talented creatively as well as being a great communicator, being very precise, and responds quickly. I would choose her first for another project. - Michael, USA

    Slide Decks and Presentations

    Presentation decks in Powerpoint or in Keynote. Presentations for projectors or for tablet viewing. Service includes branding of decks, visual enhancement of every slide and timing of decks that command attention and effectively communicate the message across.

     

    One of the reviews received for this service:

    Mabelle works in sync with you throughout a project to produce a timely, creative execution that is right on point. Great talent! - Richard, USA

    General Designs

    Design images, manipulate them, convert. Change gold to silver, make the hair longer, delete a background, "convert" to vector. This is the "fun" side of a graphic designer's job.

     

    One of the reviews received for this service:

    Amazing. Simply AMAZING. Mabelle, not only completed the job, but did so in a professional and speedy fashion. Her level of expertise, and consulting, made it so easy to trust her work. She delivered on exactly as promised, and we will certainly hire her again for future projects. - Loyal, USA

     

  • Print Gallery

    Click here to see more.

  • Web Designs

    Click an image below to view and zoom. Message request for LIVE links.

  • Getting Started

    and questions I'm often asked.

    So how do we work together?

    I work within the PeopleperHour (PPH) platform. You can view my profile and gallery here - pph.me/mabelle.ph. I like that the PPH platform provides my clients the security that the job will be delivered as expected and that it provides me the same security that payment will be given as agreed upon job completion. PPH, for 27% charge, will place the payment in escrow until the work is delivered. If you'd like to work with me, click here so you can open a PPH account with a discount coucher and automatically link with me to my account.

    The things I'd need to start working.

    For me to create an effective material - be it a publication, a design or a website, I need to know what your company is all about, the services/products you offer and your customer demographics. I need to identify who will be the "audience" of the material I will design so I can create something that will appeal to them directly. The more information you can provide, the more "on target" my work will be.

    I will be in touch constantly.

    There will be a lot of questions and clarifications coming from my end. I get in touch via Facetime (I work on a Mac) or Skype. I need to ask questions because I want to deliver work that meets client standards and exceed client's expectations.

  • Work with me ;)

    pph.me/mabelle.ph
    skype: mabellerubia
    skype: mabellerubia
    mabellerubia@gmail.com

  • Visual Impressions

    Thoughts, musings, and ruminations on graphic design.

    The 5 Second Challenge
    September 7, 2017
    A logo must reflect the company’s character and its purpose in five seconds or less. That is how...
    Read more...
    A logo for US$10
    September 2, 2017
    Most business owners won’t think twice about hiring a graphic designer to create their business...
    Read more...
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